What is the computer, how has the oil revolution changed the world, what does the information revolution promise, what is life’s greatest invention? This 1985 interview by Steve Jobs, the founder of Apple, answers all the questions that are still controversial today. We have compiled the headlines for you.
Although Apple is known today for its iPhone, Mac and related accessory products, it has an understanding that shapes the history and the history of technology. The source of this understanding is Steve Jobsitself. Because even though Apple is a stand-alone for-profit company, Jobs pioneered many industries alone. For example animation film company Pixar brought a new trend to the world of cinema.
Apple’s founder Steve Jobs, in 1985, after his rapid rise, was not very relevant to the technology agenda. To Playboy magazine he gave an interview. That interview is an answer to many of the questions that direct today’s discussions.
Steve Jobs aimed to reach a wide range of audiences directly to make Apple an outstanding company. For this reason, he became the center of attention by giving interviews in broadcasters such as Playboy, which seem unrelated at first sight, especially in the 80s and 90s.
“When old people see something for the first time, they ask what it is, and children ask what they can do with it.”
Prior to the interview, Jobs went to the birthday party of a 9-year-old boy in New York. extraordinary inference conveys.
Jobs gifts his birthday boy a new Mac computer he brought from Apple headquarters in California. At that time in the same party Andy warhol Important and aging artists like Mac are also seeing and trying Mac. But Steve Jobs cares more about the views of the 9-year-old than the views of artists like Andy Warhol:“Old people sit at Mac and ask, ‘What’s this?’ they asked, but the boy said, “What can I do with it?” he said. ”
Apparently according to Jobs children’s interest and curiositywas more valuable than experienced people regardless of age or job. He tried to design his products according to this interest.
Steve Jobs said 34 years ago: “The information revolution will overshadow the oil revolution”
The energy source oil, which is losing its importance today, started to be processed for the first time in the 1850s and this step changed the world. New rich people, new superpowers emerged, in the 1970s oil wars had begun. So how was Steve Jobs looking at this event in 1985? It is as follows:
“We are in the awakening period of the petrochemical revolution that took place 100 years ago. The oil revolution gave us free energy, which allowed us to have free mechanical energy, changed much of the fabric of society. The oil revolution, the information revolution, and also the very crude situation today the intellectual energy revolution launched. Our Macintosh computers consume less energy than a 100 watt light bulb. What will happen 10 or 20 years from now, or even 50 years from now? The information revolution will overshadow the oil revolution. We are at the forefront. ”
It has been 35 years since these statements of Steve Jobs. Today, countries like Saudi Arabia, once the oil giant, are preparing to abandon oil, Mimicking the surface of Mars they invest in laboratories. All automakers have begun to abandon gasoline-powered vehicle production. Teslais on its way to becoming the new automobile giant simply because it uses energy more efficiently.
“Computers are only making our lives easier now. We have no idea where they are going “
Steve Jobs speaks highly hopeful about the future of computers in his interview: “We can use computers as a writing tool, communication tool, super calculator, planner, artistic tool using only the necessary software. No other tool has the power and versatility of computers. We have no idea how far they will go. Currently, computers only make our life easier. They perform operations that will take hours for us in a short time, our quality of life they increase. They’ll be doing more as things progress. “
Over the past years, computers that Jobs announced those days got into our pocket thousands of times more powerful. Although the end user does not separate computers from smartphones, Jobs have processing power It meant all electronic devices.
So why are Apple computers and other products expensive? Jobs had an explanation for this:
In 1985, Apple’s computer-based products were very expensive compared to the economic conditions of the period. People were reacting to these high prices. Jobs had a statement about prices:
- Jobs: Maybe someday we can produce color displays at an acceptable price. When it comes to excessive prices, the launch of a new product makes it more expensive than others. The more we produce, the lower the price we can sell
- Playboy: What critics blame you for is: equipping products at high prices, then catch up with competitors and lowering prices to catch up with the market.
- Jobs: This is absolutely not true. When we can lower the prices, we are already lowering them. It’s true that our computers today are cheaper than they were a few years ago. This situation IBM PC (IBM PC was the biggest competitor of the Macintosh at the time). Our goal is to get computers to millions of people and make them cheaper.
If you think of a laptop or desktop directly when you say computers, stop and think … Steve Jobs, while expressing these, mobile phones or there were no smartphones. Smart phones also appear as devices with computer logic. During Jobs’ interview, a Macintosh computer cost thousands of dollars. The first iPhone introduced in 2007 For $ 499 was available for sale.
Steve Jobs seems to have kept his word. However, today’s market and market conditions have increased the price of a good smartphone to over $ 1000.
“If Apple loses we will enter the dark age for computers”
Apple’s biggest competitor in the 80s was IBM. IBM’s personal computers lacked innovation in Steve Jobs’ eyes. Jobs even bury IBM at every opportunity, in his rhetoric to very harsh statements was giving place. E.g:
“If for some reason we make giant mistakes, IBM wins, I think we will enter the dark age of computers in 20 years. When IBM takes control of the market, innovation stops, stopping innovation from happening ”
IBM did not win the personal computer war. Apple was the winner of the war. Today, IBM is a company working in the field of quantum computers. There are no personal computers and smartphones that it offers to consumers commercially. Apple seems to have won the war with Jobs’ fierce competition.
… But Steve Jobs wasn’t always right. For example, he said that no one other than a few companies could produce computers:
“When we look at computer production, we only see Apple and IBM. I don’t think there will be a third, fourth or even sixth or seventh producer company. I think there will be innovations in software, not hardware ”
Today, there is a giant processor and computer manufacturing company on almost every continent. Each company produces hardware in partnership with different manufacturers. Today, Apple itself is the main hardware that makes iPhone a computer, Asia-based TSMC It produces with the company named. It’s obvious that Jobs was wrong about hardware innovations. Processors, in the last 20 years It became commercialized rapidly.
“I was very bored with school because I learned how to read before starting school”
“I got bored when I started school because my mother taught me to read before I started school, I even started a little terror at school. You would see us in the third grade. We would put a snake in the classroom and release it, play with small explosives at school. However, everything changed in the fourth grade. A teacher named Imogene Hill was the turning point in my life. I started to feel a passion for learning in about 1 month, I learned more than I did in any other year that year. Then they wanted to take me to high school, but my parents wisely didn’t allow it. “
When Steve Jobs was a young boy, he was hired by the owner of HP:
Bill Hawlett, the founder of HP, one of today’s largest electronics manufacturers, lived in the same place as Steve Jobs. Today Palo alto One day, Hawlett’s phone rang in Silicon Valley, also known as Silicon Valley. The caller was Steve Jobs himself, about 12 or 13 years old:
“When I was 12 or 13, I wanted to produce something, I needed some parts. I opened the Palo Alto phone book and found Bill Hawlett’s phone number and called him. He answered the phone, he was a very nice person, he talked to me for 20 minutes. Then he gave me some electronics. In the summer he found a small job at Hawlett-Packard (HP). I was connecting the frequency meters. It might be a small job, but I was very happy. I learned a lot that summer. “
“Death is the best invention of life”
Steve Jobs was someone who knew how to incorporate his perspective on life into his work, without hurting anyone while doing it. Although he caused serious difficulties in his private life, his understanding was radically dominant in the business world. In the interview life and death as follows:
“I think death is life’s greatest invention. It cleans the system from old and outdated models. I think this is one of the difficulties Apple also has, really. Are we going to embrace the two young people as they make the next innovation and say it’s great? Or will we prefer to declare or unplug our old models? I guess we will do betterbecause we are aware of the situation. We make this our priority. “
Steve Jobs was one of those rare people who lived ahead of his time. The lines above are just the highlights of his interview. Today, Apple’s position is open to criticism because it is far from some of Steve Jobs’ understanding. Still, technological or social developments to the people who laid the foundation If you look, you will see that they meet at the same points as Steve Jobs. Therefore, neither Jobs nor anyone else; Maybe it’s just unlimited understanding and hard work that will take humanity forward.
