Facebook integrates businesses’ preferred Messenger API to Instagram. Currently in closed beta, the work will strengthen Instagram communication between businesses and consumers. Thanks to the automatic response system, a consumer will be able to easily find a solution to the problem he / she is experiencing.
Social media giant Facebook has service consolidation policy it is already a known fact. The company, which does not take any step back in this regard, has added a new one to its works. The company made its Messenger API, which is frequently used by businesses, available for Instagram. This situation, Instagram‘in reveals that a new era will begin.
Facebook’s Messenger APIenabled businesses to respond automatically. In this way, a consumer receives automatic replies over the platforms where the Messenger API can be used, against a problem he is experiencing. quick solution could find. This situation can now be experienced by Instagram users. The feature, which is currently under closed beta, will be available to all businesses in the future.
Messenger API, which Facebook will integrate with Instagram, automatic Messages will enable you to create. In this way, a consumer who reaches the business will get an instant response. Customizable messages will offer significant advantages for many businesses. This work is due to the slow transformation of Instagram into an e-commerce platform. a natural consequence We can say that.
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According to Facebook’s statements, the integration of the Messenger API to Instagram, customer communication systems will heal. In this way, businesses will encounter a professional system on Instagram, just like other business platforms. The work done by Facebook is for businesses that use Instagram with a corporate account. will make it easy looks like.
The Messenger API integrated into Instagram is currently being actively tested with some businesses. Among these businesses AdidasPopular names like H&M, Sephora, Amaro, Nars, Michael Kors and Glossier are also available. However, for now, how long the closed beta process of this feature will continue and when all businesses will be able to benefit from this service. remains uncertain.
Source :
https://venturebeat.com/2020/10/19/facebook-opens-messenger-api-to-instagram-messaging-for-businesses/
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