You can create your personal brand instead of being an ordinary employee by turning your experiences and sectoral knowledge and experience into value for yourself. If you have built your career plan on this goal, there are some points you should pay attention to. We have compiled tips that I think can help you in building your personal brand.
Whatever job you do, when you define yourself as just an “employee”, your perspective on your job is inevitably restricted. You spend most of your time doing the tasks set for you, and these tasks will help you improve as long as they are putting yourself forward Actually, they don’t work very well.
But in fact, each of us specializes in what we devote most of our time to – whether we are aware of it or not. If we are aware of this development and strive to develop further and do our job better, personal branding We will have taken an important step towards
So what exactly is ‘Personal Branding’?
Personal branding; to present one’s expertise, sectoral knowledge and the services it provides as a product, to become a prominent name in the field by continuously developing and to increase the circle of influence in his career with its own ‘brand’ We can say that it is to continue.
Personal branding is not just a method you would use to become an opinion leader or a famous artist. Anyone who has a field of expertise and wants to advance with their own abilities by developing this expertise should create their own personal brand. This both increases the respect one has for one’s own work and also leads him in the career path he wants to progress. a driving force becomes.
How can you make yourself a brand?
In order to make yourself a brand, first within yourself ‘your brand values‘and reflect on how to present them. For this, there are three steps you have to follow in the simplest form;
- Determine your competencies.
- Build your story and define yourself.
- Let those around you see, understand and know this just like you.
1. Identify your competencies;
The most important step towards personal branding is to make your mindset move with a sense of duty. working will cease to be. For this, you need to change your view of what you have to offer.
The training you received, all the positions you took part in your job or social responsibility projects, your certificates, the tools you are competent in … Each of them will help you stand out in your field. important assets and each one defines you.
2. Create your story and describe yourself;
You have determined your competencies. Now you need to personalize each experience that gives you experience. Explain in detail how you integrate the training you received into your work, what kind of areas you use your experiences in business life, and what kind of tasks you take part in the projects you are involved in. This is not only for professionals, but for you too. the best way to know yourself will be.
3.Let those around you see, understand and know this just like you:
By removing you from the employee mindset on the way to branding One of the most important steps to progress will be to show everyone that you are different by showing the courage to come forward. First of all, stop underestimating the things you do every day that are now normal for you. Discover that you can do all these jobs with the skills you have and refresh your faith in yourself.
Then, strengthen your communication with your colleagues and customers. Feel free to share your ideas in meetings, daily routine correspondence or events, stand out in moderation. In this way, your circle of influence will gradually expand and your dominance of your areas of expertise will be taken into account.
What should you pay attention to in your personal branding path
Within yourself building a career as a brand Once you’ve taken the first steps on your path and changed your mindset, you’ll need to value some key points. If you constantly improve these values, it will be easier for you to draw your own path every day;
- Determine the boundaries of your field and focus.
- Try to be original.
- Be consistent and live your brand.
- Accept that progress should never stop, stay up to date.
- Create stories to tell about your achievements.
1. Determine the boundaries of your field and focus.
Of course, it is always a good idea to improve yourself, to have knowledge about many issues related to your job, to develop competencies related to your interests even if they are outside of your job. However in question building a career as a brand When it happens, trying to be everything will do you more harm than good.
Remember that you have an area of expertise and your goal when creating your brand is to market your area of expertise as a product. Realize that the more specific your brand serves, the easier it will be for people to remember you.
2. Try to be original.
Being original is one of the most important factors that will highlight your personal brand. In this way, your communication will be much stronger and more impressive and your personal brand story it will constantly gain meaning.
If you choose to move forward by imitating instead of being original, this will destroy the impact you create in your domain over time and damage the continuity of your success. After a while, trying to continue the steps that you have not taken with your own will is more than pleasant steps taken in line with your ideals. tasteless and tiring turns into a process.
3. Be consistent and live your brand.
The most difficult thing to create a personal brand is to separate your brand from your personal life and create a completely different identity. Whatever job you represent yourself with your brand, your professional look is always a reflection of your character let it become.
Otherwise, it will cause inconsistencies in the following processes and damage your communication. For this reason, when creating your personal brand your character You have to find a way to fit it into your brand.
4. Accept that progress should never stop, stay up to date.
Any information that is not updated loses its validity and its impact is diminished. Follow the developments in the sector you are involved in and integrate these developments into your own working method. Attending new educational programs, reading books on your field, following blogs and following all discussions do not stop generating ideas.
5. Create stories to tell about your achievements.
As your sphere of influence expands, professionals around you will start talking about you, perhaps referencing you. If there is a story of your success, your rate of being remembered and your attention will increase. Your own success story write yourself and get those stories told.
Building a career as a brandrequires you to be developed and specialized in your field. Before taking the branding path, be sure of your competencies. Otherwise, a big step taken at the wrong time will cause you to stumble at the beginning of the road.
