China’s target of 50 million tourists with ‘red tourism’

China plans to host 50 million tourists this yr with the theme of “purple tourism”.

The Ministry of Tradition within the Asian nation has decided new vacationer routes.

Though the idea of “purple tourism” has existed for many years, it was not formally included in China’s nationwide tourism plan till 2004.


Based on the information of CNN Worldwide, home tourists gave momentum to the business through the interval when the worldwide journey market was hampered by the coronavirus epidemic.

Mimi Li, an skilled on Chinese language tourism coverage from Hong Kong Polytechnic College, “In 2020, the quantity of ‘purple’ tourists exceeded 100 million, contributing 11 p.c of home journey. That is extraordinary.” stated.


Ctrip, China’s largest journey reserving platform, supplied 100 routes for tourists earlier this yr.

Some of the bundle excursions embrace experiences comparable to studying the oath of admission to the Chinese language Communist Occasion and singing “revolutionary” songs.

The corporate estimates that the marketing campaign will entice 50 million passengers to the nation in 2021.

China's target of 50 million tourists with red tourism #2

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