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Within the face of France’s decline, it was concluded that Turkey’s image was getting stronger.
The general public image of international international locations working in the continent was examined in the general public opinion survey referred to as “Africaleads 2021”, which was ready for the third time this yr by the French Buyers Council in Africa (CIAN).
FRANCE’S IMAGE IN AFRICA IS GOING BAD
Africaleads 2021, ready by Paris-based analysis firm IMMAR, was shared with the general public on the Africa Discussion board 2021, the place CIAN was organized on-line.
In keeping with the analysis based mostly on the opinions of opinion leaders from 12 African international locations, the image of France in the continent is being broken yearly. Accordingly, in the rating of the international locations with the perfect image in Africa, France, which ranked fifth with 21 p.c in the analysis in 2019, fell to the sixth place with 20 p.c in 2020. This yr, France, whose place in the rating fell another degree in comparison with 2020, was capable of finding itself in the seventh place of the listing with 17 p.c.
POSITIVE IMAGE OF TURKEY DOUBLE
One of many largest modifications in the listing in comparison with the earlier yr was associated to the image of Turkey. One of the vital emphasised points in the analysis was that Turkey, which ranks eighth on the listing, simply behind France, elevated its rating to fifteen p.c, which was 8 p.c the earlier yr.
Turkey’s ever-increasing investments in the continent and Turkish Airways’ fixed willpower of recent routes in the continent are cited as the rationale for the just about 100% improve in the quantity of people that assume that Turkey is the nation with the perfect image in Africa.
TURKEY IS AMONG THE FIRST 6 MOST BENEFICIAL PARTNERS
Within the survey, Turkey ranked sixth with 66 p.c in probably the most useful associate international locations part. China, which ranked first in the listing with 76 p.c, was adopted by the USA with 74 p.c, Canada with 72 p.c, Germany with 71 p.c and Japan with 70 p.c.
Within the rating, England was seventh with 64 p.c, United Arab Emirates was eighth with 60 p.c, and France was ninth with 57 p.c. As in the nation image part, it was revealed that France skilled a lower in this part in comparison with the earlier yr.
Within the presentation, it was emphasised that the “nation image” and “helpful associate” classes are utterly completely different from one another, and that China is nonetheless thought-about probably the most helpful associate in Africa, regardless of dropping 17 factors in the nation image class in comparison with the earlier yr.
TOP OF THE US LIST DESPITE BLACK LIVES MATTER
Within the rating of the international locations with the perfect image in Africa, the USA retained its management with 43 p.c, though it misplaced 5 factors in comparison with the earlier yr.
Regardless of the destructive agendas that straight have an effect on Africa, such because the homicide of black George Floyd on account of police violence and the Black Lives Matter actions that began afterwards, it is said that the USA maintains its place in the listing due to its “sturdy mushy energy”. The USA was adopted by Germany with 37 p.c, Canada with 34 p.c, England with 28 p.c, China with 22 p.c and Japan with 19 p.c.
THE BEST IMAGE BETWEEN THE CONTINENTAL COUNTRIES IS IN SOUTH AFRICA
The survey additionally included the rating of African international locations with the perfect image.
Accordingly, South Africa was the African nation with the perfect image in the continent with 40 p.c, adopted by Morocco, Ghana and Rwanda with 23 p.c.
Greater than 2 thousand opinion leaders have been consulted
Throughout the scope of the analysis, the opinions of two,426 opinion leaders consisting of representatives of the personal sector and civil society from 12 international locations, names from the media and non secular leaders have been sought between November 2020 and January 2021.
Algeria, Tunisia, Egypt, Ethiopia, Kenya, Nigeria, Democratic Republic of the Congo, Cameroon, Burkina Faso, Ivory Coast, Senegal and Morocco participated in the analysis. 200 face-to-face interviews have been carried out in every of those international locations.
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