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The European Union is preparing to open an advertising investigation against Google


Obtained varied penalties for anticompetitive conduct in search engine and advertising actions. Google This time the European Union is energetic.

The antitrust companies of the European Union are preparing to open an official investigation against mum or dad firm Alphabet for Google’s digital advertising practices.

Sources with information of the topic state that the investigation shall be opened inside this 12 months.

GREAT THREAT FOR GOOGLE

The European Fee’s conduct of such an investigation may pose a significant risk to Google, which earned $147 billion in income from web advertisements final 12 months.

Advertisements on Google’s personal websites, akin to Google searches, YouTube and Gmail, account for the most important slice of gross sales and income.

About 16 p.c of the income comes from advertisements proven on different websites however utilizing Google’s expertise.

No official assertion has but been obtained from the European Union establishments concerning the small print of the investigation.


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