Queen of England II. Elizabeth is now a much bigger world brand than Beyonce, Kim Kardashian, David and Victoria Beckham, and Oprah Winfrey.
The British Royal Household is the fifth largest on this planet, in keeping with analysis. “Company” brand.
Meaning it is even forward of Nike, Coca-Cola, Microsoft and Disney.
This data was obtained from analysis commissioned for a True Royalty TV documentary, which was produced to have fun the Queen’s ninety fifth birthday yesterday.
9 FAMOUS FAMILY RESEARCHED
Evaluation by the analysis firm Statista, “The Queen” Like (Queen), it was based mostly on plenty of elements, together with the variety of on-line information articles containing at the least one reference to the search time period.
Accordingly, 37 individuals from 9 well-known households and 10 world manufacturers have been scrutinized between January 2017 and March 2021.
Articles worldwide have been considered and translated into English from 65 languages.
16X BIGGER THAN BEYONCE
Analysis by Queen Elizabeth ‘private brand’ 16 occasions greater than singer Beyonce and 6 occasions greater than Kim Kardashian and Microsoft founder Invoice Gates.
It was discovered that the Queen is nearly 3 times the non-public brand measurement of the well-known TV persona Oprah Winfrey, whereas the Beckham couple has a 23 occasions bigger brand.
The British monarchy as an establishment is the fifth most talked about brand on this planet after Fb, Amazon, Google and Apple.
EQUIVALENT WITH BIG BRANDS LIKE COCA COLA
The analysis additionally highlights how huge the Royal Household company brand is in comparison with multinational firms.
Brand and enterprise consultants interviewed on this context estimated the Royal Household’s brand value at round £71 billion and the Queen’s private brand at round £35 billion.
In different phrases, it’s equal to huge manufacturers like Coca Cola.
Kubi Springer, award-winning Worldwide Brand Advisor working with Nike, L’Oreal and Rolls-Royce, informed the researchers:
“Whenever you put the Nike, Ferrari, and Coke manufacturers collectively, there are extra articles within the ‘Queen’ brand alone than the three actually sturdy manufacturers.”
CONTRIBUTION OF £1.7 BILLION TO THE ENGLAND
The monetary value of the queen and the royal have been additionally revealed in the identical analysis.
Accordingly, the ‘monarchy’ brand is efficacious to the UK and by some estimates its contribution to the UK financial system is round £1.7bn per yr.
BRAND DID NOT LOSE ITS VALUE
Analysis for the TV present additionally revealed that the Queen brand stays in a persistently optimistic place, regardless of the general public relations ramifications ensuing from occasions such because the harassment scandal surrounding Prince Andrew and Prince Harry and Meghan Markle’s interview with Oprah Winfrey.
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