Mobile apps grew 31 percent in the first quarter

International app advertising analytics platform Alter shared its annual App Traits Report.

The report confirmed that cellular app development continues to speed up globally in 2021.

App installs grew 31 percent year-on-year in the first quarter of 2021, after growing 50 percent year-on-year throughout all industries in 2020.


Paul H. Müller, Co-Founder and CEO of Alter, “The potential to achieve new customers for cellular entrepreneurs is at an all-time excessive, however with that comes fierce competitors.

With a lot of 2021 behind us and iOS 14 ushering in a brand new period, the significance of enhancing advertising with automation and understanding how customers behave inside the app all through their journey is extra evident than ever earlier than.” made a press release.


Periods of fintech apps noticed excessive development in 2020, representing a major shift in the direction of digital banking and cost apps. Periods are up 85 percent year-on-year and are already up 35 percent in 2021.

Video games noticed new heights in 2020. Particularly, the installations of video games which can be plain and easy to play, known as hyper informal, elevated by 43 percent, and the improve in non-hyper informal video games was 26 percent.

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