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European Union opens an ad investigation against Google


Acquired numerous penalties for anticompetitive habits in search engine and promoting actions. Google This time the European Union is lively.

The EU Fee introduced that it has launched an official investigation to find out whether or not Google’s promoting applied sciences violate competitors guidelines.

Within the assertion, it was famous that will probably be examined whether or not Google has introduced its personal companies to an advantageous place in promoting expertise and whether or not competing promoting service suppliers have been harmed.

ADVERTISING DATA IS FOLLOWING CLOSE

With the mentioned investigation, will probably be investigated whether or not Google restricts entry to consumer knowledge for promoting functions on third events’ web sites and functions, and will probably be evaluated whether or not the corporate shops such knowledge for its personal use solely.

Previously, the EU launched an investigation against Google on the grounds that it took benefit of its personal buying companies with its search engine and abused its dominance.

Because of the overview, the EU concluded that Google’s comparability technique in its buying service violated competitors guidelines, that the corporate abused its market dominance as a search engine by selling its personal comparability service in search outcomes and lowering the visibility of its rivals.

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Because of this, the EU Fee fined Google 2.42 billion euros in 2017 and demanded that the search engine deal with its rivals equally within the buying service. Google has appealed the wonderful.

GREAT THREAT FOR GOOGLE

The European Fee’s conduct of such an investigation may pose a significant menace to Google, which earned $147 billion in income from web adverts final yr.

Adverts on Google’s personal websites, comparable to Google searches, YouTube and Gmail, account for the biggest slice of gross sales and income.

About 16 % of the income comes from adverts proven on different websites however utilizing Google’s expertise.

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