Apple Announces Research Results That Show iPhone Users Aren’t That Loyal After All

A market analysis carried out by Apple reveals that customers aren’t blindly depending on Apple. In accordance with the analysis, Apple might expertise as much as 26 p.c lack of customers in sure quarters. These customers are switching to Android as a substitute of an iPhone.

Apple, as a part of the litigation course of with Epic Video games the market analysis carried out. This analysis, which is included within the court docket papers, reveals that Apple customers aren’t linked to the corporate to dying. Even the corporate virtually 1 / 4 It has misplaced to the Android ecosystem. Nonetheless, this doesn’t imply a lot to Apple.

Apple’s market analysis covers a one-year interval from the third quarter of 2019 to the third quarter of 2020. In accordance with this analysis, present customers between 12 p.c and 26 p.c At the moment, they purchased one other smartphone as a substitute of the iPhone. Though Apple doesn’t know what model of telephones customers are shopping for, there’s a completely different market available in the market. since there isn’t a variousWe are able to simply say that these customers have moved to the Android ecosystem.


Essentially the most attention-grabbing side of Apple’s market analysis is the interval between the primary two quarters of 2020. As a result of on this interval, 26 p.c of customers most popular to purchase a smartphone aside from iPhone. Apple’s 2020 within the third quarter introduced the iPhone 12 household. So these customers didn’t anticipate Apple to introduce the iPhone 12 household. Though the explanation for this example has not been decided precisely, it’s thought that the pandemic situations might have despatched customers to Android. In the meantime, with the announcement of the iPhone 12 household, the loyalty price of Apple customers has additionally elevated. In accordance with the analysis, the loyalty price that drops all the way down to 74 p.c, to 88 p.c rose.

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Whereas the analysis by Apple is essential, Android on the entrance is thought to happen. Though some customers are defending the iOS or Android ecosystem with their eyes closed, the reality of the matter isn’t so. Numerous customers, what ecosystem if it really works He chooses it and strikes on. In different phrases, a consumer doesn’t proceed to make use of the gadgets of this firm till the top of his life, simply because he used Apple as soon as.

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